the evolution of the science channel brand

Check out the Science Channel's very creative re-brand.

Imaginary Forces - Science Channel Rebrand from Imaginary Forces on Vimeo.

Don't you just love great design? I have a feeling this is what AOL was aiming for but Imaginary Forces for Science Channel actually did it right.
Check out more of Imaginary Forces work on vimeo. 

Before you go, check out AOL's re-brand.

AOL. branding montage from Simon Pyke / Freefarm on Vimeo.

Not quite the same impact is it?